Liceulice u akciji!

U staroj-novoj rubrici „Liceulice u akciji“ čitajte o svemu zanimljivom što nam se dešavalo poslednjih meseci, nekim ohrabrujućim porukama iz sveta biznisa, podršci koja nam je stizala sa raznih strana, kao i o radnoj poseti Mančesteru i praktičnim poukama koje će prerasti u nove programe za prodavce.

*  Korporativna društvena odgovornost je veoma važna za vreme u kom živimo, koje često postavlja ogromne barijere između ljudi, bilo po ekonomskoj, klasnoj, religijskoj ili nekoj drugoj osnovi. Tako je firma Zuhlke Engineering, na inicijativu svog zaposlenog, Ognjena Kurtića, kupila 35 majica iz naše aktivističke kolekcije Štenderaj, i umesto klasičnog tim-bildinga, izvela dvadeset petoro zaposlenih na ulicu, kako bi se, zajedno sa našim prodavcima, okušali u prodaji magazina Liceulice. Evo odličnog primera kako na neuobičajen način i vaša firma može da se uključi i podrži naše prodavce i programe namenjene njima.

*  Posle dužeg vremena, dobili smo poziv za saradnju i od jedne državne institucije. Naime, Gradski zavod za javno zdravlje nas je zvao da prodajemo magazin na njihovoj manifestaciji “Dan zdravih gradova”, koja je održana na Adi Ciganliji.

*  Radio emisija Liceulice FM u prvoj junskoj emisiji bavila se pravima radnika i dualnim obrazovanjem, kroz razgovor sa Mariom Reljanovićem, profesorom prava na univerzitetu Union, kao i izmenama u krivičnom zakonu koji se tiče polnog uznemiravanja, o čemu su govorile aktivistkinje BeFem-a. Krajem maja ugostili smo Vuka Vučkovića, filozofa i našeg stalnog saradnika u radu s prodavcima, i prodavačicu Svetlanu Petrović. U devetom izdanju emisije sa glumcem Branislavom Trifunovićem razgovarali smo o aktivizmu u umetnosti, dok se osma emisija bavila slobodom medija, angažovanim i odgovornim novinarstvom, kroz razgovor sa Stefanom Veselinovićem, novinarem VICE-a. Ove i sve ostale emisije Liceulice FM možete poslušati na našem mixcloud profilu.

* Naš koordinator za distribuciju i marketing Marko Tomašević bio je na praksi u Mančesteru, u jednom od najslavnijih uličnih magazina na svetu redakciji magazina, Big Issue North, gde se upoznao sa mnogim inovativnim pristupima distribuciji. Kao rezultat te saradnje, u planu je implementiranje nekoliko novih programa, koji neće biti vezani samo za napredak u prodaji, već i za rešavanje privatnih problema prodavaca.

* Pokrenuli smo novi newsletter o pravima osoba sa mentalnim invaliditetom, koji će omogućiti podizanje svesti i inicirati širu društvenu debatu. Newsletter radimo u saradnji sa Inicijativom za prava osoba sa mentalnim invaliditetom (MDRI-S), a da biste se prijavili, pošaljite mejl na adresu poslovnasposobnost@gmail.com.

* Redovno šaljemo i ostala četiri newslettera: AktivArt o aktivističkoj umetnosti na postjugoslovenskom kulturnom prostoru, englesku verziju newslettera Na delu, kao i newsletter o socijalnom preduzetništvu u saradnji sa SENS mrežom (za sva tri možete se prijaviti preko mejla redakcija@liceulice.org), kao i newsletter koji pokriva najvažnije događaje iz oblasti azila u Srbiji, u saradnji sa Beogradskim centrom za ljudska prava (prijavite se mejlom na adresu bgcentarzaljudskaprava@gmail.com).

* Naši prodavci su učestvovali u organizovanim prodajama u kompanijama Metro Cash and Carry i Adecco Srbija, hotelu Hajat, nevladinim organizacijama Praxis i Ipsos. Prodavci su tradicionalno bili prisutni i na Supernatural festivalu, festivalu Beldocs, i Pikniku u organizaciji Zaokreta.

* Pretplata kao direktan oblik podrške nam je izuzetno važna, bilo da je individualna ili korporativna. Trenutno imamo 315 pretplatnika, a jedan od najnovijih korporatvnih partnera je i kompanija SKS365, koja se pretplatila na 50 primeraka od svakog broja, i tako omogućila siguran izvor prihoda za Liceulice prodavce.

Prodavačica sa fakultetskom diplomom

Svetlana Petrović je jedna od najvrednijih prodavačica magazina Liceulice, koja je nedavno unapređena u trenera novih prodavaca. Svaki put kada je pitate zašto joj je važno to što prodaje magazin, reći će vam niz svojih ličnih razloga, ali i jedan univerzalni i za čitavo društvo bitan zato što je važno da što više žena radi i bude ekonomski samostalno. Pročitajte deo njene priče, koju je naša stalna saradnica Dragana Nikoletić pripremila za 36. broj magazina.

Ako biste je upitali za životni moto, Svetlana bi rekla – borba i stalno obrazovanje. Nekada je ta borba nežna, kao kada prodaje Liceulice, a mnogo češće teška, s nepredvidivim ishodima. Što se njenog obrazovanja tiče, stekla je diplomu Filozofskog fakulteta u Beogradu, govori nekoliko jezika, piše kratke priče i pesme, a članica je i tri amaterska udruženja pisaca. Svetlanino neformalno obrazovanje zapravo je deo njene neumorne borbe – pohađala je tečaj samoodbrane za žene. I sve vreme je gutala knjige, novine, magazine, zapravo sve što bi joj se našlo pod rukom. Tako je otkrila i naše novine. Zadivljena sadržajem, poželela je da se priključi mreži prodavaca. Napisala je redakciji imejl, i ubrzo počela da radi.

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„Nije u pitanju samo novac, premda je i on važan, jer žena treba da bude što nezavisnija. U ovom poslu mi je najbitnija komunikacija“, kaže ona. Priča i kako je pred sam rat pobegla iz Mostara, gde je nekoliko godina radila i shvatila šta znači biti „sama žena u velikom svetu“. Priča o tome kako su je neki zli ljudi napali, kako se odbranila dajući im novce „da spreči telesne povrede“. Priča kako joj prijatelji pomažu da sastavi kraj s krajem (ali i godine staža do penzije), kako se snalazila čisteći stanove i radeći u kuhinji…

Jedino o prodaji magazina Liceulice priča bez zadrške i s osmehom na licu. Ono joj dođe kao kruna sopstvenog iskustva. Kaže kako „nikad ne nastupa agresivno“, što je deo obuke, ali i njenog temperamenta. „Prija mi što ovo nije statičan posao, što mogu da se šetam, obilazim razna mesta, poput Parobroda“. Prijaju joj i periodični sastanci prodavaca, jer joj, kako kaže, nedostaje kolektiv. A najviše joj gode razgovori s mušterijama: kada naleti na strance, za nju nema većeg zadovoljstva.

The importance of being political

The 35. issue of LICEULICE reminds the readers that politics is not only dirty and corrupt, but also crucial for changing the world around us. And it does not mean just voting in the elections, but more important: you are being political if you experience injustice or hate speech and choose not to remain silent, if you actively contribute to your local community, if you don’t give your money to large corporations but to the initiatives that help the people in need, if you buy our magazine and stop to talk to the vendors, and not turn your head away from them.

In the year 2017, we are continuing with the same mission – to be a stronghold for those most vulnerable in the Serbian society. Our approach in the magazine is still unique in the whole region, educating and motivating citizens for every day activism, while the LICEULICE media platform is further spreading with new elements: our own radio-show, and soon a brand new website.

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In the new issue, Liceulice is primarily interested in one problem – if the politics affects all aspects of our lives, why are so few people interested in it, and how come the “apolitical” position is so popular? We have prepared a large number of texts that explain why it is important to notice all the different and often unexpected ways politics determines our lives, but also to realize that we can make changes in the society in which we live. The provocative cover by Miladin Miletić and the effective photographs by the Group Kamerades, make a strong visual response to the main theme.

How art can be political we have practically demonstrated also through the recent exhibition Artist for the good reasons, honoring the international End Racism Day, which was organized together with the Belgrade Center for Human Rights. Young artists from around the region were asked to give their reflection upon the topic “Migrations”, combining statistics and the stories of the migrants who have passed through Serbia.

The position of LICEULICE on the media scene in Serbia is completely unique, since we are using the model of constructive journalism, which offers high quality, but still user-friendly and solution-focused journalistic material. Through the magazine and other multi-media channels we are constantly fighting all forms of social exclusion, while  informing and sensitizing the citizens on the issues such as anti-discrimination, equality, the meaning of public good, the importance of sustainable development and green politics, etc.

The story of a vendor: Milutin Savić Milutko

For seven years now, Liceulice is successfully implementing the programs of direct support for socially disadvantaged groups: our vendors, who earn 50% of every sold copy. Aside from the steady job, we provide them with logistical and psycho-social support, and when possible also with material aid. Meet one of our vendors, Milutin Savić Milutko, the star of our 35. issue. With the money from selling Liceulice, this long-time disability support pensioner now manages to live independently and pay the bills.

Milutin is an old rocker; it is his image since the young days – leather jacket, faded jeans, and rugged shoes. He wanted to be a journalist once, and write about music. But instead he worked in a factory “Ivo Lola Ribar” for nine years, as a “horizontal metal-punch-gnawer”, an anachronistic occupation today.

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Milutin, who also has a diagnosis of schizophrenia, is receiving the disability pension for over twenty years now. Since his income is low (14,000 dinars, plus occasional social assistance), he had to find another employment. He was lucky to run into Boris Pirkovic from Creative-educational center KEC, and after a while became a vendor of our magazine. Money is not the main reason, but it is still necessary, which in his case means around 700 dinars per day: for the cigarettes, something to snack, and pay the bills, with some small change left aside for the beggars. They are not to be missed, even when he breaks the budget. Occasionally he gets another business engagement – a couple of times he was invited to be a DJ in the cafe “Zaokret” in Cetinjska, his usual selling spot.

The organization “Liceulice” operates on the principle of fund for economic, social and cultural inclusion of members of marginalized groups. We apply the “hand up, not a handout” approach, meaning we are trying to create conditions in which people with less opportunities can achieve financial independence by themselves. Our vendors are the homeless, people with physical and mental disabilities, psychiatric patients, Roma, people living in extreme poverty, who earn 50% of each sold copy. In the previous period we secured a job for more than 300 vendors, who have so far earned a total of about 67,000 euros. The distribution network is constantly expanding, and currently consists of about 100 vendors, who sell about 7,000 copies per issue. You can help them with donations, subscription, purchasing one of the socially engaged Liceulice products, or inviting them for the organized sales in your company.

Many faces of vendor support

Every day, we are striving to develop new and better methods for vendor support. We are glad our efforts are publicly recognized, and many sponsors and donors have seen their money or donations go to the right hands. Lately, our vendors were gifted with the new raincoats, hats and T-shirts that arrived via Telekom; they have been invited to Eurobank and Hyatt, and finally returned to Delta City! We have also introduced new support programs for female vendors, please read about them in the text that follows.

Telekom is one of the companies that supported us from the very beginning, financially and in other ways. This time they came forward with a desire to donate 40 brand new raincoats, 80 caps and 80 T-shirts for our vendors, for which they are very grateful.

In the recent years, our vendors were invited for the organized visits to Hyatt, Eurobank and Metro, where they sold a total of over a hundred copies. Aside from the sales and meetings with employees, Hyatt included one of the most famous LICEULICE saleswomen, Nataša Naca Bojanić, in the jury for the selection of the most beautiful Christmas tree.

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We are also very happy that the sales are enabled in Delta City again, where we were not present since 2015. Every first weekend of the month is reserved for the LICEULICE vendors, and the weekends when you can buy our magazine in this popular mall are announced each time a few days earlier, through special posters. Our vendors are present on Fridays, Saturdays and Sundays afternoon, on the first weekend of the month – bear that in mind if you plan to go shopping in the direction of New Belgrade. While there, you will have the opportunity to provide direct aid and encouragement to people who are struggling for daily survival.

Since we have noticed that the female vendors often earn less than men, we have come out with a new strategy for additional support. The idea came from The Big Issue Australia, who employs women vendors through subscription for many years now. The first time was an experiment, and our vendor Svetlana Petrovic was thrilled both with the work, and with the extra daily allowance: “Nothing was difficult, it was an easy and interesting job”, said Svetlana. For the next subscription I plan to include more women and thus strengthen their economic position”, stresses Milica Martinovic, our team member who works with vendors and subscribers.

LICEULICE has also been highlighted as a good example of inclusion through activism in the well known TV show about people with disabilities “Place for us”, which is broadcast for years on RTS. Its 142.edition is opened by an extensive report on our magazine, with the participation of two of our vendors, Mirko Ondrik and Goran Petkovic. If you missed it on TV, you can watch the show online here.